The days of cluttered shelfies and 12-step skincare rituals may be numbered. Meet the skincare philosophy that is as effective as it is environmental.

After witnessing a decade of excessive beauty habits—whether it’s intensely contoured makeup looks or overcomplicated product layering—dermatologists are now stressing the importance of streamlining and simplifying your skincare. And they aren’t the only ones. The Pinterest 2021 Trend Predictions Report got on board with this less-is-more approach and coined the term “skinimalism.” The idea is simple: Reducing the number of skincare products you use—and wearing less makeup—is beneficial to the health of the skin.

“Adopting a minimal approach towards skincare and makeup is very positive" says Icelandic dermatologist Jenna Huld Eysteinsdottir. Eysteinsdottir suggests focusing on essentials—cleanser, moisturizer, a treatment product, and sunscreen—to create a skincare routine that is uncomplicated and effective.

Experts agree that by focusing on the four products that your skin needs to thrive, you also avoid the risk of ending up with a skincare regimen that ultimately does more harm than good. “Overcleansing, overexfoliation, and overusing different skin products can irritate your skin and weaken your skin barrier,” says Jenna Huld Eysteinsdottir, explaining that a strong and healthy skin barrier, the outermost layer of your skin, is “vital for skin health since it prevents moisture loss. The skin barrier is our first line of defense against extrinsic aggressors, such as UV radiation, pollution, allergens, and bacteria.”

Our philosophy at BL+ is rooted in the idea that one highly effective, multicorrectional product can transform the skin. That’s why we designed BL+ The Serum to target moisture loss, signs of skin aging, and free radical damage in just a few drops. Our breakthrough BL+ The Serum is formulated with the most powerful and efficient ingredients that nature and science have to offer, from our exclusive BL+ COMPLEX to meticulously chosen Blue Lagoon Seawater, vitamin C, and a trio of hyaluronic acids to hydrate, firm, and restore the skin to its optimal health. Apply it after cleansing and before moisturizing to restore radiance, enhance hydration, and strengthen the skin barrier.

Reducing our skincare routines from twelve or ten or eight steps to only four doesn’t just make our mornings more streamlined; it has a lasting impact on our carbon footprint. Every product that you keep off your shelf is a product that won’t clog up the ocean or get dumped in a landfill. And at BL+, that is something we will always celebrate.